OVG Inks Booking Agreement With University of Arkansas For Razorback Stadium, Bud Walton Arena

The University of Arkansas has announced a partnership with venue developer and management company Oak View Group, to secure live event bookings at the 76,000-seat Donald W. Reynolds Razorback Stadium and the 19,000-seat Bud Walton Arena.

Oak View Group will work closely with Live Nation Arenas to help secure concert bookings, according to the announcement.

“We continue to look for new ways to support our student-athletes while bringing new entertainment opportunities to our fans and the region,” said Vice Chancellor and Director of Athletics Hunter Yurachek. “Our partnership with Oak View Group accomplishes both of those things. The experience, resources and knowledge Oak View Group brings to the table will give us the edge we need to bring concerts and events to Razorback Stadium and Bud Walton Arena. We look forward to this new partnership bringing concerts for our venues very soon.”

OVG is parent company to Pollstar.

“Fayetteville is a vibrant live event market with a proven track record for strong ticket sales, artist-friendly routing, and high fan engagement,” said Peter Luukko, Co-Chairman, Oak View Group. “Razorback Stadium and Bud Walton Arena create additional opportunities for larger-size acts to continue to grow their fan base in Northwest Arkansas and across the south. We look forward to working closely with the University of Arkansas in bringing more events to Northwest Arkansas.” 

Razorback Stadium has hosted artists including Garth Brooks (2022), Trisha Yearwood (2022), Keith Urban and Carrie Underwood (2008) and Jimmy Buffett / Shakira / Jesse McCartney (2005). Bud Walton Arena in comedian Theo Von in 2025 and Alan Jackson in 2024.

OVG has a similar relationship at Carter-Finley Stadium at North Carolina State University in Raleigh; and Thompson-Boling Arena at University of Tennessee in Knoxville.

OVG’s roster of college properties in its portfolio also includes Arizona State University in Tempe, University of Houston in Texas, University of Texas in Austin, University of Massachusetts in Amherst, University of Rhode Island in Kingston and Saint Louis University in St. Louis, Missouri.