Madison Square Garden & Infosys Renew Digital Innovation Partnership, Theater at MSG Renamed Infosys Theater At Madison Square Garden

Madison Square Garden and Infosys have extended their partnership, with the Theater at Madison Square Garden now renamed to the Infosys Theater at Madison Square Garden. The partnership reinforces Infosys’ role as the official digital innovation partner across a variety of properties within MSG companies, including The New York Knicks, New York Rangers, Madison Square Garden and MSG Networks.

“Our partnership with Infosys is built on a shared commitment to using innovation to elevate the guest experience,” Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment. “Each year, more than two million guests who attend events at MSG, including the newly renamed Infosys Theater at Madison Square Garden, will see this partnership come to life through integrated Infosys branding across The Garden complex.”

Within the Madison Square Garden complex will feature two branded locations, including the Infosys Theater at Madison Square Garden and the Infosys Suite Level on the ninth floor of The Garden, with brand integration across 18 suites.

“By extending our partnership, we are deepening our role as the Official Digital Innovation Partner for the New York Knicks, New York Rangers, and Madison Square Garden, “Sumit Virmani, Chief Marketing Officer at Infosys, said in a statement. “Infosys Theater at Madison Square Garden as well as our digital innovation partnership with the Knicks and Rangers will create new, immersive ways for fans to connect with the brand and their favorite teams – bringing technology-driven storytelling, insights, and engagement to life across multiple touchpoints.”