Magic FX & Club Cannon Combine Strengths In Merger

Dutch-based special effects company Magic FX, and Club Cannon, a renowned U.S. manufacturer of high-quality CO2 effects and Digital Multiplex (DMX) control solutions, have announced a strategic merger.

The partnership unites two brands with a shared passion for craftsmanship, safety and creative innovation. It also “strengthens Magic FX’s global footprint, particularly in North America,” according to the press announcement.

Moving forward, Club Cannon continues under the Magic FX brand as Magic FX USA LLC.

Customers can expect a broader, innovative special effects products portfolio; continued focus on premium quality, reliability and service; wide availability of products in the U.S., supported by local teams; accelerated development of next-generation special effects products.

Comments:

Bram Veroude, CEO of Magic FX, “This is not just a merger of companies, but a merger of mindsets. Over the last years the demand for Magic FX products in the U.S. kept increasing. To deliver the U.S. market the same way as we do in Europe we needed a local team who shares the same vision and values. With Pat Grow and his team it feels like family. We think the same and we act the same. With a local team, brand new manufacturing facility in California, inventory and service operations we can fully support and serve customers across the United States. Together, we can innovate faster and deliver even more value to our customers worldwide.”

Patrick Grow, founder of Club Cannon, now CEO of Magic FX USA LLC, “For years, Magic FX has been the benchmark I measured ourselves against. Not just because of their scale, but because of how seriously they take engineering, safety, and quality. As Bram and I spent more time together, it became clear we share the same mindset and approach. This merger isn’t about changing what Club Cannon stands for, it’s about combining strengths of two like-minded teams and raising the bar for the special effects industry worldwide. Our customers benefit from faster innovation, a broader product range and global support.”

About Magic FX
Founded in 1995, Magic FX designs and manufactures professional special effects products for events worldwide. Magic FX products are trusted by the world’s leading SFX professionals and listed on the riders of top international DJs. From the biggest festival stages to iconic global productions, Magic FX effects have been featured at events such as Tomorrowland, Eurovision, the Olympic Games, and UEFA Champions League Finals. Magic FX products are known for their innovation, safety, and sustainability. Recent innovations include the ECO2Jet and the world’s first TÜV-certified biodegradable confetti.

About Club Cannon
Club Cannon, established in 2013, is a U.S.-based manufacturer of professional CO2 special effects and DMX control systems for the live events industry. Known for clever design, reliability, and ease of use, Club Cannon products are trusted by a wide range of clients, from production companies to major touring artists, festivals, and sports franchises. Club Cannon is widely recognized for its robust CO2 products, reliable DMX control systems and creative approach to special effects design. Combined with Magic FX’s international distribution network, engineering excellence and R&D capabilities, the merged organization is positioned to set new standards in live entertainment effects.

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