DEAG Acquires Stake In Juicy Beats Festival Germany

Deutsche Entertainment AG (DEAG) is further expanding its business activities in the festival sector by acquiring Juicy Beats in Dortmund, thereby strengthening its market position in the German festival sector.

The festival will be organized by the newly founded Popmodern Juicy Beats GmbH, which consists of Carsten Helmich, founder and managing director of Juicy Beats, Benedikt Alder, Executive Vice President of DEAG for the Festivals segment, and Oliver Vordemvenne, CEO of I-Motion Events & Communication.

DEAG expects this acquisition to generate synergy effects across both its live entertainment and ticketing business segments, particularly by working closely with the other events and promoters from the company’s festival portfolio, which also includes Sputnik Spring Break, Nature One, Ruhr-in-Love, Airbeat One, and the Kessel Festival.

Positive momentum is also expected from the collaboration with District Live, a booking agency and tour organizer in the field of urban music and hip hop within the DEAG Group.

See: DEAG Launches Hip Hop Imprint District Live In Germany

Myticket.de, DEAG’s own ticketing platform, has already launched pre-sales for Juicy Beats 2026 as its exclusive ticketing partner.

Juicy Beats has been held in Dortmund’s Westfalenpark since 1996 and, with tens of thousands of visitors every year, is one of the largest and best-known music festivals in the German state of North Rhine-Westphalia.

The festival combines a varied live program on several stages with a focus on urban, EDM and indie pop. Artists such as Ikkimel, Filow and the DJ duo HBz will be performing at Juicy Beats 2026. In previous years, major national artists such as Deichkind, Kraftklub, K.I.Z and Tream have been among the headliners.

“We are looking forward to working with Carsten Helmich and his team. Juicy Beats has developed into one of the most important music festivals in Germany in recent years. Many nationally renowned musicians made their first appearances at Juicy Beats. Juicy Beats consistently succeeds in bringing the sound of tomorrow to the big stage today,” commented Detlef Kornett, Group CEO of DEAG.

“Together with DEAG, we will continue to develop Juicy Beats and lead it into a new era. Our roots are in the Ruhr region. We come from Dortmund – and this is where we want to stay. With DEAG at our side, we will continue to offer visitors unforgettable experiences in the future,” added Carsten Helmich, Managing Director of Popmodern Juicy Beats GmbH.

DEAG stated that it “plans to continue playing an active role in the consolidation of the Live Entertainment industry in Europe and to drive its growth both organically and through M&A. As part of this strategy, DEAG will continue to examine all options, including equity financing, to further accelerate the company’s growth.”

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