Walk-On’s Partners With Cole Swindell For Nashville Location Opening In 2027

Walk-On’s Sports Bistreaux is expanding its franchise portfolio by adding long-term Marriott properties franchisee Jamie Daniel of Daniel Hospitality to the brand. The brand’s franchise expansion comes with the launch of an exclusive partnership with Georgia-born country artist Cole Swindell to bring a future franchise to Nashville, opening on Broadway in 2027.

“Expanding our franchise community while growing our footprint in new territory is a big win for the brand,” stated Brandon Landry, Founder and CEO of Walk-On’s in the announcement. “We are honored to add the Daniels to the brand and look forward to the success we will see in Nashville and beyond.”

After 13 No. 1 singles and more than 8 billion career streams, Swindell looks to expand his brand reach to the hospitality side. The four-time ACM award winner and sports enthusiast joins other celebrity brand partners, including Drew Brees and Dak Prescott, in opening a Walk-On’s location.

“In being in the hospitality business for many years, it’s incredible to team up with brands like Walk-On’s that prioritize franchisee success and support,” added Jamie Daniel, Walk-On’s Nashville franchisee. “Adding to the excitement of partnering with Walk-On’s is sharing this journey with a guy like Cole, who believes in the brand’s business model and shares the Walk-On’s mentality, which highlights the hustle and heart of the underdog.” 

 Walk-On’s Sports Bistreaux, which was named ESPN’s No. 1 Sports Bar in America, was founded in 2003 in Baton Rouge by LSU Basketball walk-ons Brandon Landry and Jack Warner. Since franchising in 2015, the concept of scratch-made Louisiana-inspired dishes and family-friendly, game-day atmosphere has expanded to nearly 80 locations nationwide.

With the company’s accelerated growth, Walk-On’s has been ranked in Top 500 lists for Restaurant Business, Entrepreneur, Franchise Times and Nation’s Restaurant News. Partners include co-owner Brees, Prescott, Derrick Brooks and college football coach Dabo Swinney.

Slated to open at 215 Broadway in downtown Nashville, concepting is still underway for the venue, but the company plans to blend its trademark game-day atmosphere with the city’s signature honky tonk style with personal touches from Swindell.

“Anyone who knows me knows that outside of music, sports are my biggest passion. Partnering with Walk-On’s is a full-circle moment for me,” stated Swindell. “To finally bring a location to Nashville and create a community for sports fans in a city that has given me everything is really exciting.” 

“You sign up for more than just a restaurant, you sign up for a family,” added founder Landry. “Having the opportunity to bring Walk-On’s to a city that celebrates the same grit and heart that led to coming up with Walk-On’s on the back of a napkin is something we’ll be celebrating for a while.”