The Core Entertainment Hires Sarah Pfeiffer As Head Of Marketing & Gabriella Pulley As Chief Of Staff

The Core Entertainment is continuing to scale its company, with the recent news of two new hires added to the leadership team. Sarah Pfeiffer has been named Head of Marketing and Gabriella Pulley has joined as Chief of Staff.

With offices in Nashville and Los Angeles, The Core Entertainment now has close to 30 staffers. The company spans management, label, publishing and partnerships with a roster that includes Dan + Shay, Bailey Zimmerman, Cameron Whitcomb, Nate Smith, Nickelback and more.

Pfeiffer and Pulley, who will both be based in Nashville, will report to The Core Entertainment’s CEOs and co-founders, Simon Tikhman and Chief Zaruk.

“We’re really excited to welcome Sarah and Gabriella to The Core,” Tikhman and Zaruk said in a statement. “Sarah is an incredibly sharp and thoughtful marketing executive who really understands how to build campaigns around artists in a meaningful way, and Gabriella brings a level of organization, leadership and calm that is so valuable as a company grows. Just as importantly, they’re both great people, and culture matters a lot to us. We’ve been very intentional about building this team, and these are the kind of hires that make us better.”

Pfeiffer previously spent eight years at Columbia Records including working on campaigns for artists including Harry Styles, Ella Langley,  ROSALÍA, Tyler, The Creator, blink-182, The Chainsmokers, Koe Wetzel, Max McNown, and Alana Springsteen. Her new role will involve overseeing marketing for The Core Entertainment’s roster, with a focus on The Core Records, which includes Baylee Lynn and Brandon Wisham.

Pulley most recently served as day-to-day manager at 7s Management and worked with Nathaniel Rateliff & the Night Sweats. Highlights from her resume also include overseeing day-to-day management throughout Zach Bryan’s rise from theaters to arenas and stadiums.

An announcement from The Core Entertainment notes that she will work across management, records, partnerships and company operations as she helps support the next phase of The Core’s expansion.   

“Throughout my career, I’ve discovered a deep passion for developing artists,” Pfeiffer said. “I feel truly at home here at The Core and am excited to step into this role—continuing to grow our team and craft innovative, intentional, and competitive marketing campaigns that help our artists elevate their music and expand their fan bases.”

Pulley added, “I’m thrilled to join a company that prioritizes investing not only in its artists but also in the people behind them. The leadership team is one of the most experienced and forward-thinking groups I’ve had the opportunity to work with. The Core has an exciting road ahead, and I’m honored to be part of a team building what we believe will be a lasting impact on the industry.”

Earlier this month, Tracy Martin, who serves as President of The Core Entertainment, was named to Pollstar’s Women of Live list.