Venu Holding Corp. Adds Sarah Rothschild As SVP, Strategic Finance and Investor Relations

Venu Holding Corporation, the company behind the Ford Amphitheater in Colorado Springs and innovative outdoor venue concepts including its signature firepit suites, has announced Sarah Rothschild as Senior Vice President of Strategic Finance and Investor Relations.

Rothschild is a veteran capital markets executive with experience at Madison Square Garden Entertainment, MSG Sports, Sphere Entertainment and PricewaterhouseCoopers.

“Sarah brings exactly the type of capital markets expertise we need as we continue scaling VENU,” said JW Roth, Founder, Chairman and CEO of VENU. “Her experience across leading public companies in live entertainment gives her a distinct perspective on how to position growth, build institutional relationships, and strategically deploy capital. As we expand our national venue portfolio, having someone with Sarah’s background leading investor engagement and financial strategy is a significant advantage.”

Rothschild will lead VENU’s investor relations, capital formation, treasury, and strategic financial communications, working closely with executive leadership to deepen engagement with institutional investors and support the Company’s continued expansion, the announcement states.

“VENU is at a remarkable stage in its growth trajectory,” said Rothschild. “Having worked across scaled entertainment platforms, I have seen firsthand what it looks like when a company reaches this inflection point, when the vision is clear, the foundation is taking shape, and the opportunity is still ahead. It is rare, and it is exactly why I wanted to be part of what comes next.”

Rothschild most recently served as senior director of investor relations and treasury at Madison Square Garden Entertainment, where she supported investor relations strategy and treasury oversight across three publicly traded entities.

“What stands out with VENU is its ability to combine premium, experience driven assets with a model that is both scalable and capital efficient. The vision is differentiated, the demand is real, and the opportunity to build long term value from this point forward is compelling. I look forward to partnering with JW and the broader leadership team to help shape the Company’s capital markets strategy and deepen engagement with the investment community as we accelerate the next phase of growth.”

The company recently closed a $86.25 million underwritten public offering, selling 18.75 million shares to go toward funding live music venues in Texas, Oklahoma and other markets. Projects in the works to follow up on the opening of the 8,000-capacity Ford Amphitheater, which debuted in August of 2024, include venues of various capacity in McKinney, El Paso, Houston and Broken Arrow (Oklahoma).