Ticketmaster Expands Face Value Ticket Resale With CashorTrade

Thanks to a new partnership with face-value resale marketplace CashorTrade, Ticketmaster has added another way for fans to buy and sell concert tickets for face value or below.

CashorTrade’s long-running marketplace allows for a fan-to-fan, incorporating message board and social media communication between buyers and sellers giving transparency and choice to fans. 

The partnership reflects shared support for face-value resale, the announcement states, as fans and artists look for more ways to get tickets in the fans of real fans in a fair manner.

“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said David Marcus, EVP of Music at Ticketmaster. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artist terms.”

The integration builds on Ticketmaster’s Face Value Exchange, launched in 2019 to give artists the option to cap resale prices. Artists partnering with CashorTrade include  Phish, Stick Figure, Waxahatchee, Daniel Donato, Umphrey’s McGee, Joe Russo’s Almost Dead, The Heavy Heavy, Pigeons Playing Ping Pong, moe., Neal Francis, The Disco Biscuits, and Kitchen Dwellers.

The CashorTrade integration is available for select artist tours currently.

“What started in the parking lots as a fight for fairness has grown into something much bigger,” said Brando Rich, CEO and Co-Founder of CashorTrade. “This integration gives fans more freedom to buy and sell authenticated tickets at the artists’ original prices.”