IFF UK Moves To New London Home & Launches LA Edition

The International Festival Forum (IFF), the UK event bringing together the music festival sector’s principal buyers and sellers for three days of deal-making, networking, showcases, and conference sessions, is moving into a new host venue, Outernet London, where it will take place Sept. 7-9, presented in association with OFFLIMITS Festival.

Outernet London is a mix of interconnected venues, including HERE at Outernet, one of British capital’s newest live music venues. It is surrounded by Denmark Street as well as the iconic venues in London’s Soho district, placing IFF London at the heart of the capital’s music history in 2026.

Some of those venues will host IFF’s evening showcase program, realized in partnership with the agencies supporting the event. By its own admission, “IFF has played a role in the global growth of artists including RAYE, Lewis Capaldi, Dermot Kennedy and Sam Ryder. By connecting emerging talent directly with leading festival bookers, the event has become a proven launchpad for future headliners.”

IFF’s daytime program will once again feature seminars, sessions, and talks around all topics moving this business in 2026.

IFF further announced the launch of its first international edition, with IFF LA taking place the following week, Sept. 14-16, aiming to bring together a similar group of professionals focussed on the North American markets at The London, West Hollywood.

Like in London, IFF aims to “bring together a curated group of festival programmers, talent buyers and booking agencies from across the United States and beyond, creating a dedicated platform for deal-making, networking and artist discovery,” according to the press announcement.

The LA event will host “curated meetings, conference sessions, workshops and speed networking” in the day, and “a curated showcase program” across venues on Sunset Strip at night. The lineup “will feature emerging and breakthrough artists performing in front of the industry professionals responsible for booking them onto festival stages,” the press release continues.

Showcase venues will be announced in the coming weeks.

IFF LA is backed by leading booking agencies, who have confirmed their support as founding agency partners, including CAA, Ground Control Touring, High Road Touring, IAG, Paladin Artists, ROAM, TBA Agency, The·Team, UTA and WME. While Pollstar is a media partner on the London event, it isn’t in LA.

The invitation-only event, limited to 500 participants in year one, is produced in partnership with We Group, a leading UK production company operating worldwide with a U.S. track record that includes the Winter Music Conference and Boiler Room: Miami.

IFF MD Greg Parmley commented, “Since its launch in 2015, IFF London has become an important set-piece in the year for some of the world’s top agents and festivals. In 2026 we are taking the event to a different level, with a move to an inspirational new home in London and our first international edition in LA.”

“We’ve seen incredible demand from across North America over the past few years and, given all of our existing links with the market, Los Angeles felt like the natural home for IFF’s first expansion outside the UK.”

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