Oak View Group Appoints Becky Colwell President Of Programming & Content, Promotes Mark Shulman

Oak View Group, a leader in live entertainment infrastructure and services including venue development, venue management, hospitality and sponsorship sales, announced today the hiring of Becky Colwell as president of programming and content and the elevation of Mark Shulman to executive vice president of programming and content for OVG East.

Colwell previously served as general manager of Halo Sports Entertainment, overseeing the Kia Forum and Intuit Dome in Inglewood, California. She will report to Amy Latimer, chief business officer at Oak View Group (parent company to Pollstar).

“As we continue to strengthen our content and booking strategy across the portfolio, we’re thrilled to welcome Becky and announce this well-deserved promotion for Mark,” said Latimer. “Becky brings a powerful combination of experience, deep industry relationships, and a strong track record in programming. Her leadership and perspective will be instrumental as we continue to advance our content programming and booking strategy across our growing portfolio. Mark has been an invaluable leader whose expertise and knowledge of our business have helped shape our booking strategy, and together, they will play an integral role in advancing our content and booking efforts as we continue to deliver best-in-class live experiences.”

Colwell will drive the commercial and cultural success of OVG’s global portfolio of sports, entertainment, collegiate and live-event venues. In her role, she will help shape the long-term content strategy to maximize venue utilization and profitability, cultivating deep relationships with the leagues, artists, promoters, agents and media partners, ensuring the company’s venues remain top-of-mind destinations for premier live experiences. She will oversee end-to-end strategy for event bookings and content, including sports, concerts, touring shows, family entertainment, festivals and premium and emerging experiences.

“OVG has established itself as a leader in redefining live experiences through its innovative approach to venues, content, and partnerships. I couldn’t be more thrilled to join this talented and dedicated team and contribute to advancing the company’s vision,” said Colwell. “The scale of OVG’s platform, paired with its culture of collaboration and creativity, provides an incredible opportunity to drive meaningful growth and deliver best-in-class experiences for both partners and fans around the world.”

Colwell boasts nearly three decades of experience in live events and venues. She began her career as Live Nation director of sales at Walnut Creek Amphitheatre in Raleigh, North Carolina, and moved up to SMG general manager of Booth Amphitheatre in Cary, North Carolina, before becoming director of booking for ASM Global’s western region. She was general manager of the Greek Theatre and Kia Forum in Los Angeles. In her most recent role with Halo Sports and Entertainment, she was responsible for full financial ownership of the concerts and special events business for the Kia Forum and Intuit Dome, including revenue, margin, EBITDA and multiyear growth targets. She also developed long-term vision for concerts and special events across HSE’s venues, balancing commercial performance, brand positioning and community impact.

As EVP of programming and content, OVG East, Shulman is charged with managing the regional programming teams to drive content into all OVG facilities, leading the programming of concerts, family events, collegiate sports and private events at venues in North America’s eastern region such as UBS Arena in New York, Baltimore’s CFG Bank Arena, PPG Paints Arena in Pittsburgh, Hartford’s PeoplesBank Arena and TD Coliseum in Hamilton as well as New York’s Citi Field and Penn State University’s Beaver Stadium.

“In my tenure with Oak View Group, I’ve been fortunate to collaborate with our amazing team members as we developed the gold standard for new venues, renovated classic facilities, and elevated the experience for both fans and artists,” said Mark. “I look forward to this next chapter in my expanded role and to continuing to contribute to the growth of the business, working alongside Becky and our incredible team, delivering best-in-class content and booking for our clients and audiences.”

Shulman will also be working with other core leaders to ideate and implement the company’s national programming strategy bridging the gap between regional execution and national vision.

With more than 30 years of experience in the entertainment business, Mark has managed projects ranging from music festivals and major venue development to high-profile stadium concerts. Beginning his career at Penn State University, Mark has worked as an agent, talent buyer, production manager, and promoter for venues across the country including UBS Arena in New York and Wolf Trap Center for the Arts in Washington D.C. During his tenure at Oak View Group, Mark has programmed hundreds of events with artists such as Harry Styles, Bruce Springsteen, Kendrick Lamar, Eagles, Billie Eilish, and Drake. UBS Arena has hosted the MTV Video Music Awards twice and hosted a special address from the Dalai Lama.