Breakaway Appoints Megan Wise Vice President, Brand Partnerships

Independent live entertainment brand Breakaway has hired music industry veteran Megan Wise as Vice President, Brand Partnerships, with today’s announcement noting that the appointment further strengthens the company’s growing partnerships, brand and media integration efforts.

Wise has more than 15 years of experience in the business focused on “high-impact brand strategy and prestige partnerships.” She got her start at Creative Artists Agency’s mailroom and rose to agent, where she specialized in sponsorship initiatives. Wise went on to join the Country Music Association (CMA), where she oversaw brand partnerships and was behind the first-ever presenting sponsorship of CMA Fest and the CMA Fest television special with SoFi. Prior to her hire at Breakway, she served as Vice President of New Business at Anotherland Agency.

“Megan brings a rare mix of instinct, experience, and real relationships,” said Adam Lynn, Breakaway CEO and Co-Founder. “As Breakaway continues to scale its brand partnerships business, she has a proven ability to translate cultural insight into meaningful, revenue-driving partnerships. We’re excited for her to help shape our next phase of growth in a way that’s both strategic and impactful.”

The announcement notes that Wise “will develop integrated collaborations that connect brands with Breakaway’s unmatched Gen-Z and millennial audience, scaling these opportunities across the festival’s 13-city touring footprint, concerts and its expanding media products.”

Along with festivals booked across the U.S., Breakaway oversees hundreds of concerts and artist bookings each year via its Presents divisions. The company also boasts the record label and artist management division Breakaway Projects. 

“Breakaway isn’t just a festival, it’s a lifestyle brand that has captured the attention of a new generation of fans,” Wise said in a statement. “I am thrilled to join a team of industry innovators who have built a powerhouse independent platform. The company is perfectly positioned to create high-impact, 360-degree partnerships across a full ecosystem that includes festivals and concerts, talent management and label services, and a growing media division. I couldn’t be more excited to apply my experience during this next chapter of growth.”

After kicking off its 2026 Breakaway Festival season earlier this month in April and Tampa, the next stop is Phoenix this weekend with a lineup featuring ISOxo, James Hype, Loud Luxury, Marshmello, Kygo and more. 

Visit https://www.breakawayfestival.com/ for more information.