Troxy London Increases Capacity, Completes $2M Transformation

London’s Grade II-listed East End venue, Troxy, has announced an increase in capacity to 3,600 following the completion of a £1.5 million ($2 million) transformation project.

The works, which began last October, deliver “a fully upgraded guest experience, blending the venue’s 1930s Art Deco heritage with modern, audience-first design,” according to a press release sent out by the team at Troxy today.

A key part of the project has been the revival of Troxy’s long-sealed and disused basement, which has been completely reimagined to include a permanent cloakroom, a new high-capacity toilet block, and structural upgrades to fire escapes that unlock more standing room in the main auditorium.

Originally part of Troxy’s 1933 cinema footprint, these restored spaces now play a central role in improving audience flow and comfort, as the capacity increases from 3,100 to 3,600.

Front-of-house facilities have been significantly enhanced. Toilet provision has more than doubled, with new cubicles and urinals added alongside the introduction of digital cloakrooms, reducing queue times and improving the overall journey from arrival through to departure.

Two large fire exits have also been reinstated within the main space, restoring original routes while enabling the venue’s increased capacity.

The project forms part of a long-term investment strategy to support Troxy’s diverse program of live music, club nights, corporate events and cultural programming, building on recent upgrades to its JBL sound system and in-house Martin lighting rig.

The transformation has been funded in part through Troxy’s restoration ticket levy, with every event contributing directly to the ongoing development of the venue.

The project also sees the return of one of Troxy’s original 1930s features: a hidden organ lift, which will allow the console of its iconic Wurlitzer to rise from beneath the stage for special performances, a subtle nod to the building’s past as a grand cinema.

Since reopening as a live events venue in 2006, Troxy has built a reputation as one of London’s most versatile spaces, hosting concerts, awards ceremonies, film screenings and corporate events. This latest phase of investment further strengthens its position within the UK’s live entertainment landscape, with a continued focus on audience experience and operational excellence.

‘We Didn’t Go Wild, But We Did Go Ape’: London’s Iconic Troxy Turns 85

Comments:

Tom Sutton-Roberts, Managing Director at Troxy, “This has been a major undertaking and we’re proud to have reached this point. Every decision has been focused on improving the fan experience and making nights run more smoothly, while unlocking parts of the building that are vital to our future. We’re incredibly grateful for the support and patience from everyone who’s walked through our doors during this time.”

Simon Eaton, Head of Live at Troxy, “This increased capacity helps promoters who are currently selling out quickly to earn incremental revenue, which is vital to the industry which is trying to keep ticket prices accessible for fans. We already have lots of loyal acts who call Troxy home, so we’re hoping this will help us establish another wave of new promoters who are keen to bring special gigs to the East End. At Troxy we are proud to be a fan-first, accessible venue and these works and the investment just underpins our commitment to the future for live entertainment in the capital.”

Subscribe to Pollstar HERE