Madison Beer Lock(et)s In With Top 10 Album, A Billion-Plus Streams, Arena Shows 

As Madison Beer prepares to launch her biggest-ever trek, with “The Locket Tour” featuring arena dates on both sides of the Atlantic, the 27-year-old, Grammy-nominated popstar reflects on how far she’s come since getting her start in music as a 13-year-old, thanks to Justin Bieber tweeting a link to her cover of Etta James’ “At Last”— which showcased the preternatural singing talent she had developed at a very young age.

“I can’t believe I’m now headlining the O2,” Beer says over the phone. “Justin actually brought me out there to sing happy birthday to me on my 14th birthday … So kind of a crazy, full circle moment. I’m very proud of how far I’ve come.”

“The Locket Tour” is testament to her rising stardom and talents and includes a mix of arena, theatre and amphitheater dates. Along with the famed London venue, other major stops include Ziggo Dome in Amsterdam, Adidas Arena in Paris, Co-op Live in Manchester, Moody Center in Austin, Kia Forum in Inglewood and Madison Square Garden in New York City.

Beer’s journey to get to this point is one of resilience as the singer/songwriter with the powerhouse vocals has carved out her own path – while following in the footsteps of other artists like Chappell Roan, 50 Cent, Shaboozey and even Wilco, who were dropped from their labels and have gone on to find great success on their own terms.

After landing a record deal with Bieber’s then-label, Island Records, and signing on to be managed by his then-manager Scooter Braun, within a few years Beer parted ways with both, as well as her lawyer at the tender age of 16. Beer revealed in a 2025 interview with Cosmopolitan that she thinks she was dropped because she “hadn’t been successful enough” and that executives had sexualized her as a minor, with comments including “She’s too sexy” and “We can’t see the sex because she’s so young, so we’d have to wait.”

In her 2023 memoir, “The Half of It,” Beer wrote about the other serious struggles she’s faced while growing up in the public eye. This included sexual assault, cyberbullying, substance abuse and mental health challenges including a diagnosis of Borderline personality disorder (BPD) and suicidal thoughts. She also shared the highs of her journey as she’s found her own voice as an artist via songwriting and producing.

“It was an honor to be recognized by one of my idols,” Beer commented about Bieber’s early support. “It was very, very cool, especially as a 13-year-old. But I feel like now what’s been really awesome is being able to carve my own path … When you get dropped from a record label, especially that young, you’re faced with the decision of just giving up or [to] keep going. And so I’m proud of my resilience, even as a young teenager, and my motivation to keep going. And now … it’s paying off in a big way.”

Beer released her debut EP, As She Pleases, in 2018 via Access Records, followed by her debut full-length album, Life Support, in 2021, via Access and Epic Records. Her sophomore album, 2023’s Silence Between Songs, earned a Grammy nomination for Best Immersive Audio Album in 2024 and Beer picked up another Grammy nod for Best Dance Pop Recording for the single “Make You Mine” the following year.

“Make You Mine” hails from Beer’s latest album, Locket, which was released in January via Epic and Sing It Loud and debuted at No. 10 on the Billboard 200. A review from Rolling Stone declared that the album “is her pop breakthrough: An icon-in-waiting no more, she’s ready for her moment on ‘Locket.’” RS adds that “Beer has been a pop personality for more than a decade now, but while she’s since become well-known enough to have her own TMZ tag and appear on the celebrity edition of RuPaul’s Drag Race, her music only broached the Hot 100 for the first time this month.”

Over the years Beer has built up a massive global fanbase that has streamed her singles well over 1 billion times on Spotify, with 40.1 million followers on Instagram and 21 million on TikTok.

She shared that she’s been able to own her own story via songwriting – a return to her roots of writing songs as a kid. As with her previous studio albums, Locket features Beer as a co-writer on all of the tracks, as well as a co-producer. Plus, she also co-directs her music videos.

Beer recalls that when she first got into the industry she was told “you aren’t a songwriter, you’re a kid and we write you the songs … I remember being 14 and being like, ‘Why am I singing songs that I don’t like and I didn’t write?’ I wasn’t experienced with songwriting, but no one is experienced with songwriting until they are. I think I was frustrated with not being taught. I started writing my own songs and refusing to cut demos. There were a couple exceptions that I made because I loved certain songs that were pitched to me. But in general, I just really started to write my own stuff. And then over the years, being in the studio for 14 hours a day, you start to watch the producer, and you start to [ask], ‘Oh, what’s this do? And like, how’s that work?’ … And you slowly start producing as well.”

She’s now producing, writing songs and collaborating in ways Beer never before had. “I’m just really lucky to be working with people who are really collaborative, people that really love my opinions, want to hear them, support them, give me that credit of co-production. I know there’s a lot of women, specifically, that don’t get that same credit that they deserve. So I hope that I can make a tiny difference in the industry, that women should be respected as writers and producers as much as men.”

Beer’s team includes Full Stop Management, agents at WME and publicists at The Oriel. She says, “I love my team, which is mainly a lot of really boss women. … I’m very thankful to have such incredible people around me.”

Her agents note that Beer has a long-term vision for her career and is very pragmatic about her business. An emphasis has been put on growing Beer’s touring business organically and intentionally without skipping steps since her first run of headline dates in 2018, the “As She Pleases Tour,” which took place in concert halls and clubs.

Highlights from her most recent tour, 2024’s “The Spinnin Tour” included a sold-out show at the Greek Theatre in Los Angeles that grossed $342,217 and a stop at Radio City Music Hall in New York City that grossed $368,303, according to reports submitted to Pollstar Boxoffice.

“The Locket Tour” begins on May 11 with a show at Tauron Arena Krakow in Kraków, Poland. European and U.K. dates are booked through a May 31 show at Manchester’s Co-op Live and then Beer heads to North America, starting with a June 8 show at Austin’s Moody Center. Following gigs in Las Vegas, Seattle, San Francisco, Chicago, Atlanta, Philadelphia, Detroit, Toronto and more, the tour wraps up July 13 at MSG.

Beer will be joined on stage with a band and dancers and notes that she’s pushing herself to learn choreography.

“I’m going to try to hit a little one-two, which I’m not sure how well I’m going to do, but I’m going to try. I just love performing, and so I’m excited for this tour, because I’m really pushing myself outside of my comfort zone and doing things that I have never done before … because why not?” Beer said.

She added, “I am just so excited to look out [and see] these crowds. And I’m so eternally thankful for every person that is coming and showing up and supporting me. It’s really the coolest thing ever, and I truly can’t wait [to] see everyone in only a couple weeks.”