Sports Illustrated ‘Beyond The Pitch’ To Bring Chainsmokers, Nelly, 50 Cent, Diplo To FIFA World Cup Cities During Tournament

Sports Illustrated, along with Medium Rare and Authentic Live, are launching the four-city “SI Beyond The Pitch” FIFA World Cup kickoff concerts, bringing headline talent to Los Angeles, Dallas, Miami and New York. 

The events kick off with a concert headlined by Nelly, June 12 at the Hollywood Palladium,  with additional surprise performances promised. The event is to serve as a central hub for the World Cup kickoff weekend. 

June 20 will see producer/DJ Gordo at SILO Dallas, marking the occasion of both World Cup group stage and semifinals. Additional talent is promised.

June 26 will see the Chainsmokers take over DAER nightclub in Miami, also with additional talent to be announced. The party comes to the club located within the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, to help celebrate World Cup global group stage matches. 

Lastly, July 18 brings 50 Cent and Diplo to Cipriani Wall St. in Lower Manhattan, New York, to close out the series.

New York, July 18, Cipriani Wall St: Headlined by 50 Cent & Diplo

“This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil,” said Joe Silberzweig, Founder and CEO of Medium Rare. “The scale of this moment is reflected in the unprecedented demand we’re seeing across the board. We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen, creating a cultural epicenter in each host city that matches the gravity of what’s happening on the pitch.”

Tickets and VIP Tables are on sale Friday, May 15, at 10 a.m ET for all four cities – fans can preregister for tickets now.

The announcement builds on the Super Bowl themed “SI The Party at Big Game Weekend 2026,” which welcomed thousands of fans and celebrities like Justin and Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara and Russell Wilson and more alongside performances by Ludacris and The Chainsmokers. 

“SI has firmly established itself as the place to be on sports’ biggest weekends,” said Matt Goldstein, EVP of Authentic Live. “Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.”