Oak View Group & Mountain America Credit Union Announce Naming Rights Deal For 5,000-Seat Event Center At Draper, UT’s The Point

Oak View Group and Mountain America Credit Union announced a multi-year naming rights sponsorship for the 5,000-seat multi-purpose event center planned as part of The Point development. Under the agreement, the venue will be named the Mountain America Event Center. 

Oak View Group is Pollstar‘s parent company.

The Point is a master-planned mixed-use development project in Draper delivered through a partnership between the Point of the Mountain State Land Authority and The Point  Partners, a joint venture between Lincoln Property Company, Colmena Group and Wadsworth Development Group. Groundbreaking for Phase One of the project was Monday.

“The strongest naming rights partnerships are built on a shared vision and a commitment to the  communities they serve,” said Dan Griffis, President, Oak View Group Global Partnerships.  “Mountain America Credit Union is a respected community leader and an ideal partner for this  event center, which is the largest of its kind in the South Salt Lake Valley. This sponsorship goes  beyond a name on a building, it represents an investment in delivering exceptional experiences  and making a lasting impact throughout the greater region for years to come.”  

“Mountain America Credit Union is pleased to partner with the state of Utah, The Point Partners  and Oak View Group to introduce the Mountain America Event Center,” said Sterling Nielsen,  President and Chief Executive Officer at Mountain America Credit Union. “As a cornerstone  of the largest development project in Utah’s history, the Mountain America Event Center will be a  powerful driver of economic growth and a vibrant gathering place for the community.”  

The multi-year partnership was executed by OVG Global Partnerships, the sponsorship and  naming rights division of Oak View Group. In addition to providing management and sponsorship sales at Mountain America Event Center, OVG Hospitality will provide food and beverage services and catering at  the new venue. 

“The start of this transformative project is a significant milestone for The Point and the entire  region,” said Amy Latimer, Chief Business Officer, Oak View Group. “We are grateful for the  opportunity to play a role in its future success and look forward to working alongside The Point  Partners and all key stakeholders in creating an exceptional destination that brings together world  class entertainment, hospitality, and memorable guest experiences.”

In addition to the Mountain America Event Center, immediate plans for Phase One of The Point  include a 363-unit multifamily residential complex, with 425,000 square feet of ground-floor retail and a 2,000-foot walkable street called The Promenade designed to be the social heart of The  Point and a destination for dining, shopping and gathering.