Coca-Cola Arena Dubai Takes Visitors Backstage

Dubai’s main concert arena is launching the Coca-Cola Arena Venue Experience, a new attraction that gives guests “exclusive access to the stories, spaces and surprises behind one of the world’s leading live entertainment venues,” according to a recent announcement from Dubai.

The Coca-Cola Arena Venue Experience takes guests beyond the main auditorium, offering a rare opportunity to explore the venue through the eyes of artists, athletes, VIPs and event crews.

Visitors will discover backstage areas, artist dressing rooms, premium hospitality spaces, exclusive lounges and spectacular viewpoints overlooking the arena bowl. Along the way, guests will hear stories from some of the venue’s most memorable moments, learn how world-class productions come together, and enjoy unique photo opportunities throughout the experience.

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In the six years since opening in 2019, Coca-Cola Arena, by its own admission, has hosted more than 500 events and welcomed over 390 international artists, including some of the biggest names in music, sport and entertainment.

Some highlights taken from the Pollstar Boxoffice across the years include a sold-out 50 Cent show Sept. 30, 2022, which moved 12,796 tickets and grossed $1,156,495; Trevor Noah sold out the venue Oct. 3, 2023 (12,254 tickets, $1,053,607 gross).

One of 2024’s bestsellers was Enrique Iglesias on Sept. 13 of that year, who sold 14,293 tickets and grossed $2,022,295 in the process. Last year, Teddy Swims was among the international acts to sell out Coca-Cola Arena, on Nov. 22, 2025, when he moved 13,165 tickets at a $1,543,800.

“The new Venue Experience allows guests to connect with that history while exploring spaces usually reserved for performers and VVIPs,” the announcement states.

There’s two tour experiences on sale guest can choose from: a Behind the Scenes Tour, lasting approximately 90 minutes and offering a journey through the venue’s most iconic locations, showcasing the artist journey, premium hospitality experiences and the transformation of the arena from event to event.

But there’s also a two-hour Access All Areas Tour that unlocks additional restricted areas, including “one of the most exclusive locations in the building,” The Catwalk, which gives guests a bird’s-eye view of the arena bowl while uncovering the technical mysteries behind the events.

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Mark Jan Kar, General Manager of Coca-Cola Arena, commented, “Coca-Cola Arena has become one of Dubai’s most iconic attractions and entertainment destinations, but what many people don’t see is the incredible ecosystem that exists behind every show. From artists and athletes to production crews, hospitality teams and technical experts, every event is powered by passionate people working together to create unforgettable experiences. The Venue Experience brings that world to life, giving guests exclusive access to the stories, spaces and innovation behind the curtain, and allowing them to experience Coca-Cola Arena in a way that’s never been possible before.”

The Coca-Cola Arena Venue Experience opens to the public July 14, with several dates and timings confirmed through August. Additional dates are to be announced throughout the year. Tickets prices are AED 100 ($27) for the Behind the Scenes Tour and AED 130 ($35) for the Access All Areas Tour.

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