UTA Signs Laufey

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Laufey performs at the Outdoor Theatre during the 2026 Coachella Valley Music and Arts Festival at Empire Polo Club on April 19, 2026 in Indio, California. (Photo by Brianna Bryson/Getty Images for Coachella)

United Talent Agency has signed Grammy winner Laufey for global representation in all areas.

UTA will work to secure opportunities across live touring, media, filmed entertainment, brand partnerships, and more.

The Icelandic artist will be represented by Jeffrey Hasson, James Wright and Sam Kirby Yoh.

Laufey’s world tour in support of her album A Matter of Time took her into arenas for the first time, posting sellouts in North America, Europe, Asia and Oceania. A run of shows Down Under begins next month, followed by dates in Mexico.

In addition to recording and touring success, Laufey is also a bestselling author with her debut children’s book Mei Mei The Bunny. She was awarded the Knight’s Cross of the Order of the Falcon by Iceland President Halla Tómasdóttir, which is the highest national distinction for citizens who have made significant contributions to the nation’s cultural, artistic, and international reputation.

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