Zac Brown Band Gifts Cruise Vacations To Fans At Sold-Out Fenway Park Show

Zac Brown Band fans present for the show at Fenway Park in Boston on Sunday got a lot more than an expansive concert experience featuring 33 songs. In celebration of its 15^th consecutive sold-out show at the venue, the band gifted more than 35,000 fans a free cruise aboard Margaritaville at Sea.

The gift is reportedly valued at $40 million and includes a ticket for a guest, so the lucky fans at the Aug. 2 show won’t be going on vacation solo.

“Tonight, we’re doing something that even Jimmy would say is crazy,” Brown said in between songs. “I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history, ladies and gentlemen, right here tonight at Fenway Park!”

Margaritaville at Sea is a sponsor of Zac Brown Band’s “Love & Fear Tour,” which is promoted by Messina Touring Group and runs through November with shows at major venues like Forest Hills Stadium in New York, Charleston’s Credit One Stadium and Hard Rock Live at Seminole in Hollywood, Florida.

Zac Brown Band is booked by Creative Artists Agency’s Rob Light and Brian Manning and managed by Home Grown Music. The nine-member band has had great success on the road over the past year, including a sold-out residency at Sphere in Las Vegas. Their most successful outing at the venue was on Dec. 6, 2025, when the band grossed $3,514,619 off 16,391 tickets sold, according to Pollstar Boxoffice.