Colorado State University Expands Partnership With OVG

Colorado State University extended its strategic partnership with Oak View Group, securing live event programming at the 36,500-seat on-campus Canvas Stadium, extending by 10 years OVG Hospitality’s food and beverage services across CSU Athletics venues and adding performance dining for the Rams football program.

“We are thankful for our partnership with Oak View Group and look forward to expanding OVG’s scope of work here on campus,” said John Weber, Colorado State Director of Athletics. “As we continue to expand the profile of Canvas Stadium as the premier destination in Northern Colorado for large-scale live entertainment, we look forward to collaborating with OVG and its outstanding reputation in the live event industry to help us secure additional events.

Recently, Canvas Stadium has hosted concerts by artists including Miranda Lambert, Bailey Zimmerman, Brad Paisley and a PBR event headlined by Jon Pardi.

“OVG has been a great partner to Colorado State University for many years, providing the best in hospitality, food-and-drink and service at all our athletic events. Their commitment to continue to enhance the fan experience on gameday and to fuel our student-athletes’ nutrition is critical and exciting.” OVG is parent company to Pollstar.

With its move to the Pac-12 conference, Colorado State looks to enhance every aspect of the fan experience through continued investments in Canvas Stadium, including facility improvements, premium hospitality offerings and expanded live event programming.

“Northern Colorado has demonstrated a strong appetite for live entertainment, and we’ve seen that firsthand through our work in the market,” said Becky Colwell, President, Programming and Content, Oak View Group. “Expanding our partnership with Colorado State University gives us the opportunity to bring concerts and other live events to Canvas Stadium, creating new experiences for students, alumni, fans and the broader Fort Collins community.”

“Our partnership with Colorado State University has always been centered on the fan experience, from showcasing local flavors to delivering exceptional hospitality on game day” said Ken Gaber, President, OVG Hospitality. “We’re excited to extend that commitment while expanding our support through performance dining that helps fuel student-athletes and elevates every aspect of the Rams experience.”

OVG Hospitality supports some of the nation’s most respected universities and campus venues, including the University of Connecticut, Penn State University, University of Kansas, University of Southern California, University of Arizona, Texas Tech University, Villanova University, Virginia Commonwealth University, University of Illinois, University of Texas, Missouri State University, and Virginia Tech, among others.