2026 Impact NextGen Honoree: Weston Hebert

WESTON HEBERT
Vice President of Touring | AGE: 34
AEG Presents

Favorite venue to see a show at that you don’t work for?
“Orion Amphitheater in Huntsville is a gem!”

For AEG Presents’ Weston Hebert, there’s a particular moment at a show that affirms his career choices and serves as inspiration for the next concert.

“The moment that inspires me is when the lights go down in the venue, right before the headliner takes the stage,” he tells Pollstar. “You hear the noise of the crowd start to swell & at that moment, it feels like anything is possible. Gets me every time.”

The young vice president of global touring has been helping deliver such moments for fans and artists for over a decade now, putting on multiple hats and even having boots on the floor to place flyers on cars, hanging posters in local coffee shops or pushing carts before showtime.

His willingness to do whatever it takes to put on a good show for artists and fans has helped Hebert ascend quickly in the competitive live music business—traits he learned from his father.

“He’s the hardest working person I know, and he’s always been a source of inspiration for me,” Hebert says.

That hard work has been especially evident with The Red Clay Strays. Hebert worked with the band when it was selling $15 tickets in 500-capclubs, and they just sold out Madison Square Garden on Aug. 9.

“I consider everyone in that camp family, so to reach this milestone together is really special,” said Hebert, who is also working on tours for Teddy Swims, Zach Top, Sam Barber, Tucker Wetmore, Gavin Adcock and Ole 60.

The ability of young people like Hebert within the industry to successfully execute such special moments for artists in this unique post-pandemic period is just as special. The business has dramatically changed over the years with myriad platforms for artists, fans and industry insiders to navigate the industry, and the younger generation has helped process that data to ensure growth for everyone involved.

“Information overload. In the world of social media and 10-second content clips, we’re constantly being introduced to something new,” Hebert said. “This presents both an advantage and challenge for us. How do we cut through the noise?”

It’s no easy task, but Hebert has an idea of how to refine business practices.

“Transparency is a buzzy word right now,” he said. “Rightfully so. I think we can all share more information and do what’s right for the artist.”

And we can all learn something from Hebert’s positive attitude. When asked to describe the hardest thing about his job, he said, “I’m lucky to do this job every day. It’s all a blessing.”