Eventric Master Tour Teams With NITO

Eventric, the Chicago-based company behind popular concert tour management program Master Tour, has announced a partnership with the National Independent Talent Organization.

“NITO has already proven what independents can do when they work together. We’re not just cheering that on from the sidelines,” says Branden Harper, President of Eventric. “We’re building the tools that help that community keep growing stronger.”

Both organizations feel the partnership is a “no-brainer,” according to an Eventric representative, with many NITO members already using Master Tour. In turn, the partnership gives Eventric a direct line to NITO’s wide member base, who will participate in focus groups to improve the product and get in front of new potential Master Tour users.

Formed during the pandemic, alongside the National Independent Venue Association, NITO specifically included the artist, talent agent and management side of the industry, with a call from High Road Touring’s Frank Riley leading to a network of more than 150 members. NITO is credited with aiding the passage of the Save Our Stages Act passed, putting over $900 million in relief directly into the hands of talent agencies and management companies facing a near complete industry shutdown at the time.

“NITO is dedicated to making this industry better and more accessible to everyone,” added NITO executive director Nathaniel Marro. “That starts by ensuring artists and their teams have the best tools to run their business efficiently. Teaming up with Master Tour to help build and improve this product that so many of our members are already using is a no brainer. We’re excited to start building together in this new partnership.”

For Eventric’s community team, the partnership is also about staying close to the people actually running tours day to day.

“Every artist we work with started out independent,” Harper adds. “Partnering with NITO means we get to support that stage of an artist’s career at scale – not just with software, but by standing behind the organization that’s fighting for their future.”