Quantizr Raises $5M To Help Artists Use AI For Real-Time Tour Financials: Exclusive

Quantizr, the AI-powered financial operations platform for the live entertainment industry, announced today that it has raised a $5 million seed round led by TTV Capital, an early investor in Bill.com and Greenlight, with participation from music industry veterans Jonathan Azu, the founder of Culture Collective, Chris Kappy, the founder of Make Wake Artists, and Andy Levine, founder of Sixthman and Topeka. 

“It’s a huge story because we have the industry participation, we have the institutional participation and now what we can do is really take this business to the next level,” says Josh Litwack, CFA, Founder and CEO of Quantizr. “We feel really fortunate that we raised this money, and what it’s enabling us to do is obviously double down on the community.”

Quantizr’s funding arrives at a time when the conversation about AI in the music industry is dominated by concerns that the technology will take jobs away from artists, songwriters and producers. The company was founded with the belief that AI shouldn’t replace the humans who make music or the connections that only live music can create. Rather, Quantizr uses AI to eliminate hours of manual work typically spent on financial operations. 

“Everybody’s talking about generative AI and music creation, but what they’re not talking about is the fact that there are hundreds of thousands of hours of artist teams’ time spent on manual data entry into Excel spreadsheets that could be spent on the creative side,” explains Litwack.

The fintech executive believes that AI should not replace the people who create music or build careers. It should remove the repetitive work that takes time away from the creative processes that drive artist success and revenue.

“Our goal is to give teams a clearer view of the money behind a tour so they can protect margins, make smarter calls and spend more time on the human work that moves an artist’s business forward,” adds Litwack.

According to Litwack artist managers and business managers still spend hours pulling critical information from show offers, contracts, budgets, expense reports and settlement statements. Much of that work happens across fragmented PDFs, spreadsheets and email threads, making it difficult to understand profitability, commissions and artist walkout while a tour is still underway.

“After I sold my last company, I went on tour with some of my favorite bands,” offers Litwack. “I’m always the guy that everyone opens up their Excel spreadsheet to …and I started seeing more and more 10, 20, 100 million-dollar businesses being run out of Excel spreadsheets. I went to my friends and I was like, ‘This must be really time and labor intensive.’ And they’re like, ‘Man, we’re drowning. It’s so hard.’”

Litwack quickly saw the need for a purpose-built financial platform for live touring. Quantizr uses AI to extract financial information from business documents and organizes the data into a structured, live workflow. Rather than manually rebuilding financial information across spreadsheets, teams can use Quantizr to create projections, manage budgets, track expenses, review settlements and understand how individual decisions affect an artist’s bottom line. The company recently expanded its platform with Quantizr Tour Financials (QTF), giving artist managers and their teams a real-time view of financials while on tour.

“Quantizr is bringing operational efficiency and financial clarity to live entertainment – an industry that has long relied on opaque spreadsheets, emails and documents to calculate financial projections,” adds Gardiner Garrard, co-founder and managing partner at TTV Capital. “Josh’s background in the music industry and financial systems makes him uniquely qualified to build and scale this business. We believe Quantizr has the potential to transform financial operations in live entertainment, making it possible for managers to run more profitable tours and meaningful fan experiences.”

A Toronto native now living in Utah, Litwack worked in portfolio and risk analytics at Bloomberg, then later served as a Director at BlackRock. He previously founded Paragon Data Labs, which scaled from startup to acquisition by Intapp (NASDAQ: INTA) in three years.

“My personal passion in life is financial literacy and helping people make better financial decisions with data,” says Litwack, who is on the faculty at the University of Utah, where he is the entertainment and financial technology specialist.  

Since launching nine months ago, Quantizr has quadrupled its user base and signed large enterprise contracts with firms across the entertainment industry. The company will use this new infusion of capital to expand financial infrastructure for the live entertainment industry. 

“Whether we want to talk about it or not, the music business is a business,” offers Litwack. “It’s not cool to talk about money in creative spaces. Just the same as it’s not cool to talk about AI in creative spaces. But the reality is, that AI can help you make significantly more money. It can help you stay on track, and it can help you know your numbers. And every business owner needs to know their numbers.”