82% Tourists: Swedish House Mafia & Luke Combs Economic Impact Measured In Sweden
The two biggest concerts of the summer at Ullevi stadium in Gothenburg, Sweden, had “a significant impact on the local economy,” according to a press release from Live Nation Sweden.
In connection with both the Aug. 29 Swedish House Mafia concert, and Luke Combs‘ gig on July 4, visitors spent more than half a billion in Swedish Krona, SEK 562 million or $56,081,924 as per the conversion rate at the time of this writing.
The average consumption per visitor reached SEK 5,569 ($555) per person. The analysis was done by Lysio Research and commissioned by Live Nation and Got Event, the City of Gothenburg’s events and venue department.
According to the promoters, both the Swedish House Mafia concert on Aug. 29 and Luke Combs’ gig on July 4 attracted a combined 126,798 visitors. Only Combs’ box office report was in at press time, showing that the U.S. country star moved 60,806 tickets at a $5,974,550 gross.
The vast majority of visitors, an average of 82%, according to the press release, were tourists.
Concertgoers spent an average of SEK 3,094 ($309) per day and the total consumption per person in connection with the concerts amounted to SEK 5,569 ($555). Consumption includes money spent on accommodation, restaurants, cafés, bars, shopping, transport and other expenses.
On average, just over half of visitors stayed in hotels, hostels or other paid accommodation in Gothenburg, and stayed an average of 1.8 nights in connection with the Swedish House Mafia and Luke Combs concerts.
FREE
Daily Pulse
Subscribe
Daily Pulse
Subscribe