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Rhubarb Hospitality Collection Acquires The Brewery London
Rhubarb Hospitality Collection (RHC) has acquired London’s historic event venue, The Brewery.
RHC thereby expands its footprint in the UK venue circuit, and brings its total employees to over 2,500.
RHC has continued to grow rapidly since its acquisition by Oak View Group (Pollstar‘s parent company) in 2023 – the biggest UK hospitality deal in decades. RHC for instance provides hospitality services at Co-op Live Manchester, OVG’s first development outside of the U.S., where RHC helps deliver the arena’s comprehensive sustainability commitments through its dedication to local sourcing.
“The Brewery, located in the City of London, hosts more than 500 events annually and has long been considered the City of London’s premier corporate event venue,” according to a press release announcing the deal between RHC and OVG.
It continues, “The Brewery’s existing management team, led by chief executive James Varah, will work with RHC’s chief executive, P.B. Jacobse, to develop a portfolio of premium event venues within the capital. The Brewery’s historic Grade II listed space will continue to host memorable conferences, exhibitions, awards, and dinners for its clients.”
RHC has built its excellent reputation over more than 25 years at iconic venues across London, New York, and Berlin. It caters well over 5 million people every year at venues including the Royal Albert Hall, Ascot Racecourse, Sky Garden, 22 Bishopsgate, immersive live entertainment experiences Mamma Mia! The Party, and Frameless.
P.B. Jacobse, CEO, The Rhubarb Collection, commented, “Rhubarb has been on a steep growth curve that OVG has supercharged in the last year. We are delighted to add The Brewery in the heart of London to our growing portfolio and look forward to working with their team to deliver exceptional events, and continuing to provide unique, unforgettable experiences for visitors.”
James Varah, chief executive, City Brewery Limited, added, “The Brewery has developed a reputation as the go-to venue for major conferences, awards, and dinners in the City of London. Rhubarb has quickly become one of the leading hospitality businesses in the UK, and this partnership will enable us to further enhance our existing customer offering and develop exciting new venue opportunities in the coming years.”