Victory Live Acquires Logitix

MixCollage 14 Oct 2024 07 55 AM 5651

Ticketing technology platform Victory Live has acquired dynamic pricing leader and ticketing management platform Logitix from private equity firm ZMC.

“We are very proud of what we have built over the past several years with ZMC’s support,” Stu Halberg, Chief Executive Officer of Logitix, said in a release. “We see immense benefits and significant growth opportunities through this new partnership. The combination of Victory Live’s impressive team, blue-chip partners, and investments in technology will play a valuable role in expanding the opportunities we have developed at Logitix, providing us with the scale and global footprint we need to achieve our vision and ensure long-term growth.”

Founded in 2021 and based in Atlanta, Victory Live is an end-to-end platform for the ticketing industry focused on sports and entertainment, event management, data and ticketing software, managing thousands of sports and events tickets on behalf of both live events rights-holders and professional ticket resellers. 

Logitix is a “monetization engine” uses real-time insight to optimize pricing, distribution and inventory management for the live events industry.

ZMC’s partnership with Logitix began in 2018 and the company achieved significant expansion under ZMC’s ownership, executing strategic acquisitions and institutionalizing operations to meet customer demand.

“We take great satisfaction in how Logitix persevered through the pandemic and emerged as a leading player, driven by an outstanding management team and a talented group of employees,” said Jordan Turkewitz, ZMC’s Co-Chief Investment Officer and Managing Partner. “When we began our partnership, Logitix was a founder-owned business with a unique technology around ticket pricing. Today, it is a global thought leader within the ticketing ecosystem, addressing the entire lifecycle of a ticket from rightsholder to consumer. We feel fortunate that we had the opportunity to work with the Company during this phase of its growth and remain excited about Logitix’s prospects.”