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NEC Group Appoints Jen Mitchell As Arenas Managing Director
Jen Mitchell has joined the NEC Group as managing director for arenas, effective Nov. 4.
Mitchell will be leading the teams at bp pulse LIVE, and Utilita Arena Birmingham. Her initial focus is launching the new premium seating and hospitality areas at both arenas.
Mitchell joins the NEC Group with over 25 years of experience working in the live events industry. Most recently, she was general manager at AO Arena in Manchester, where she led a $65 million redevelopment project. Before this, Mitchell was general manager at first direct Arena Leeds, as well as MD at London’s Kings Place.
Mitchell said, “It’s fantastic to be joining the team at the NEC Group at such an exciting time. It’s a unique opportunity to lead a team across two of the best arenas in the country and I’m looking forward to getting started!
“The redevelopment of the premium areas is a huge opportunity and will enable guests to experience shows at a whole new level. I can’t wait to work with the team at the arenas and continue to bring exceptional experiences to all the guests who walk through our doors.”
NEC Group CEO, Melanie Smith CBE, said, “I’m delighted to welcome Jen on board, at such an exciting time for the NEC Group. Jen brings a wealth of industry experience and I look forward to working closely with her to deliver a magical experience for guests at our arenas.”