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Meghan Trainor’s ‘Timeless’ Tour Sees Next-Level Box Office Success
With Meghan Trainor’s “The Timeless Tour” booked almost exclusively in outdoor amphitheaters and arenas for the first time in her touring career, box-office totals this year were destined to be higher compared to her previous tours. Certainly, she has played arenas and sheds in the past, primarily during 2016’s “The Untouchable Tour,” but that year she also performed in theaters along with the larger venues. The year before, during her 2015 debut on the road with “That Bass Tour” and the subsequent “MTrain Tour,” she typically performed on theater and club stages.
Ultimately, her 2024 totals did reflect healthy increases across the board when the final box-office figures were reported to Pollstar. From 25 performances on “The Timeless Tour,” Trainor grossed over $14.1 million during the seven-week fall trek with a total of 259,663 tickets sold.
In comparison, the overall gross from her 2016 tour reached $7.4 million from 173,220 sold tickets at 29 concerts reported that year. So, the gross from this year’s tour is 91% higher than 2016’s, while the number of tickets sold reflects a 50 percent increase over the “Untouchable” ticket count.
Increases are even higher when comparing the averages per show this year in relation to the previous 2016 tour. The per-show average gross in 2024 totaled $565,674, a 121 percent jump compared with the $255,716 box-office average from eight years earlier. Likewise, the average number of tickets sold per show hit 10,387 in 2024, representing an increase of 74 percent over the 5,973 ticket average in 2016.
This year, Trainor established her all-time box-office records in gross and attendance based on ticket sales at two of the venues on the tour. The first is Madison Square Garden in New York where she logged her largest gross ever for a single show.
She played the venue on Sept. 25, racking up $1.15 million from 12,469 sold seats. It was her first concert as a solo headliner at the arena, although the box office archives show that she is on record with two earlier appearances there. She was part of the lineup for the “Z100 Jingle Ball” radio concerts at the Garden in both 2014 and 2018.
She also set her all-time attendance record this fall with a sellout crowd of 17,087 at Shoreline Amphitheatre in Mountain View, California. She performed at the outdoor venue in the San Francisco Bay Area on Oct. 18 and grossed $736,822.
Both shows marked a return appearance, as she also played the New York and San Francisco markets in 2016. Her New York appearance eight years ago was at Radio City Music Hall and spanned two nights in September of that year. She sold 10,653 tickets with a two-show gross totaling $553,616.
Her previous Bay Area performance on “The Untouchable Tour” was a July 18, 2016, concert at the Event Center Arena at San Jose State University (now Provident Credit Union Event Center). That show drew a crowd of 4,209 and grossed $244,331.
Trainor’s first headlining trek, named “That Bass Tour” after her chart-topping debut single “All About That Bass,” launched on Feb. 11, 2015, one month after the release of Title, her first major-label studio album. The tour ran through June with dates booked in North America, Europe, Asia and Australia. Primarily performing in clubs, she averaged 1,065 sold seats per show.
In July and August of that same year, she hit the road with her “MTrain Tour,” also supporting the debut album, but only performed 13 shows before canceling the remainder of the trek due to vocal cord issues. Based on the handful of dates reported, the tour averaged 5,116 sold seats per show.
The “Untouchable Tour” began July 14, 2016, and continued until October in support of her second album, Thank You, while this year’s tour followed the June release of Timeless, her sixth album.