VENU, Tixr Ink 4 Venue Deal

Ticketing and e-commerce company Tixr will be the official ticketing and integrated commerce partner for four of VENU’s premium music halls.

The deal includes The Hall at Bourbon Brothers in Gainesville, Georgia; Phil Long Music Hall in Colorado Springs, Colorado; The Hall at Bourbon Brotherst in Centennial, Colorado, targeted for a 2026 opening; and a future. as-yet-unnounced property.

Under the terms of the agreement, VENU will utilize Tixr’s unified e-commerce platform, which enables fans to purchase tickets, parking, merchandise, food and beverage, and more, from within the Tixr interface. The platform will provide VENU with tools that provide fans the ability to build and customize their experiences before and during events. Fans will also have the ability to join waitlists and list tickets for sale for sold out inventory at VENU music halls and enjoy post-purchase flexibility to initiate upgrades, send items to friends, and return items for credits.

“Today’s live event fans expect more than just the show – they want a seamless, premium experience from the moment they enter the ticketing platform to the final encore,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “Tixr has consistently proven to be the leader in both technology and customer experience, delivering exactly what modern audiences demand. Their platform provides the elevated user experience our guests want and deserve. We’re jazzed to integrate Tixr into our intimate venues across the country.”

Also as part of the deal, Tixr has provided a capital contribution to VENU. which the companies say cement a “long-term alignment” between them.

“VENU is building its success by creating premium event spaces that put fans at the heart of the experience,” said Patrick Bradley, Chief Revenue Officer at Tixr. “That philosophy mirrors our own at Tixr, where we’re constantly innovating to make every step of the live event purchase better for fans. These venues also give us the opportunity to fully flex the power of our platform and empower VENU to have more valuable relationships with their customers.”