One Fiinix Live Hires Agents Zac Peters & Amy Greig, Closes U.S. Office

One Fiinix Live has appointed of Zac Peters and Amy Greig as Agents, as the company continues to consolidate and scale its international operations. Both agents join from independent UK booking agency Runway Artists.

Peters joins One Fiinix Live with more than 15 years’ experience in country, folk and Americana, as well as dance and pop, and brings with him “a strong track record in developing sustainable touring paths for emerging and established artists,” according to the press announcement.

He will report to One Fiinix Live CEO Jon Ollier, and will represent a roster including Anamē, First Time Flyers, Kezia Gill and The Bros. Landreth.

Greig joins from Runway Artists “in a growth-focused move,” according to the announcement, reporting into Jon Ollier as well as fellow agent and head of new music, Rob McGee.

A dedicated booking agent with five years of experience, Greig will oversee a developing roster including ARXX, deary and Yndling, as well as Benjamin Francis Leftwich.

The appointments come as One Fiinix Live closes its physical U.S. office. The agency, by its own admission, “will continue to pursue a strategy in North America from its UK headquarters, working with specialist partners across touring, festivals and live projects.”

Addressing the strategic restructure, One Fiinix Live CEO Jon Ollier said: “At One Fiinix, we’re all about building a vibrant company culture and sticking to our values. It’s what’s fuelled our growth since we founded in 2020. When things don’t meet our standards, we take it seriously and jump on it to fix any issues. We’re committed to being there for our artists and partners in the U.S. and worldwide, upholding the high standards we believe in.”

More comments:

Zac Peters, Agent at One Fiinix Live: “Joining One Fiinix Live is an exciting move and the welcome we have had already from the team has been incredible. I’ve always believed in investing in artists over the long term, as well as being part of a supportive group, where community is valued as much as commercial success. With the energy around British country music right now, I’m really looking forward to helping my artists build sustainable opportunities going forward”

Ollier added, “Zac’s passion for grassroots artistry and his thoughtful approach to building careers and working his way in to valuable niches make him a brilliant fit for our vision at One Fiinix Live.”

Amy Greig, Agent at One Fiinix Live: “What excites me most about One Fiinix Live is the clarity of purpose. The team here is driven by values, not just business, and that really resonates with how I believe artists should be supported. Developing new talent in a way that protects their creativity and sets them up for long, fulfilling careers is something I care deeply about, and I’m thrilled to contribute to that mission.”

Rob McGee, Agent and Head of New Music: “Amy Grieg is part of a new generation of agents rewriting the rules. She has a sharp instinct for emerging talent and a rare ability to balance strategy with empathy, knowing exactly what artists need to grow, not just professionally, but personally too. I’ve admired her work and ambition since she entered the industry in 2021, and I’m proud to now call her a colleague.”

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