Wizard Live Launches Artist Development Unit PRISMA In Germany

Wizard Live is launching PRISMA, a new business segment dedicated to artist development. “With this step, the agency responds to evolving demands in artist development and creates a clear structural framework for building long-term careers,” the press announcement stated.

Based on Wizard Live own experience, which has historically shown that the projects that created the most sustainable impact and long-standing relationships were those that were based on close, partnership-driven collaboration between agency and artist.

PRISMA intends to consolidated this approach further, and permanently embed it within Wizard Live’s company structure.

“The industry often separates what belongs together,” says Sascha Rippberger, Head of New Business at Wizard Live and co-initiator of PRISMA. “Artists need partners who understand the full context: live strategy, brand identity, and public positioning must align. We think these areas together from the very beginning.”

See: Wizard Live Appoints Head Of New Business In Germany

PRISMA follows a modular understanding of artist development. The offering includes full-scale artist management in all its facets. At the same time, artists can choose individual modules such as communication, strategic booking, or brand-building workshops. All services interlock flexibly and together form a holistic management structure.

“Our task is to create space for rising and established artists to develop individually,” says Gwen Iffland, Creative & Conceptual Lead at Wizard Live and co-initiator of PRISMA. “We operate at the intersection of A&R, strategic brand leadership, and communication — not as traditional service providers, but as long-term partners.”

The goal of the new unit is not to support careers selectively, but to build them strategically together with the artists. PRISMA typically works in three-year cycles: Where is the act today? Where do they want to go? And which steps — live, brand, communication — will lead them there?

“For us, live is not the end point but the moment of truth,” says Rippberger. “The key is to interlink live DNA, brand profile, and strategic development — based on a clear cultural understanding of each artist and their audience.”

The approach is complemented by data-driven fan-and-market analysis to support strategic decision making.

Wizard Live Managing Director Oliver Hoppe commented: “Over more than 20 years, the most successful relationships have always been the long-term, partnership-based ones. PRISMA is the logical next step for us. We are giving our artist development work a clear framework, a dedicated unit, and a long-term perspective. At the same time, we benefit from DEAG and its European network, which offers extensive reach, experience, and growth potential.”

PRISMA is initiated and led by Sascha Rippberger and Gwen Iffland. Within Wizard Live, both shape the strategic development at the intersection of live, brand, communication, and artist growth — with the mission to create new models for sustainable careers.

The PRISMA launch roster includes Deutsche Vita, Watch Me Rise, and Leanne Deliah. These acts represent the unit’s curatorial approach and stylistic openness: Deutsche Vita combine 1980s aesthetics with contemporary hit potential — indie with a sharp edge and mainstream momentum; Watch Me Rise think beyond genre boundaries: post-hardcore intensity meets melodic accessibility, driven by an international mindset and strong community DNA; and Leanne Deliah merges aesthetic precision with personal openness — Y2K rock in the here and now, balancing vulnerability and empowerment.

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