Veteran Concert Promoter Brian Traeger Joins Dreamliner Coaches As Chief Of Staff

Former Live Nation and Opry Entertainment Group executive Brian Traeger has joined Dreamliner Luxury Coaches as chief of staff, where he will help drive growth by expanding the company’s premium fleet, build new strategic opportunities across touring and support artists as they scale from clubs to stadiums.

“Brian is widely respected within the industry, and his experience at Live Nation and Opry Entertainment Group brings an invaluable artist-first perspective to our team,” says Dreamliner Founder and CEO Rich Thomson. “His track record of scaling live entertainment operations makes him a natural fit as we continue expanding into new verticals while maintaining our top-tier white glove service.”

Traeger brings two decades of live entertainment industry experience, most having served as senior vice president of programming & artist relations for Opry Entertainment Group and, before that, nearly 20 years with Live Nation and House of Blues, including as president of Tennessee for North American Concerts. He’s a former Pollstar Award talent buyer of the year nominee, among other accolades.

“Dreamliner sits at the intersection of live entertainment and logistics in a way very few companies do,” Traeger says in the announcement. “Transportation is a core part of how tours operate. The team understands that reality and has built a service model grounded in high standards, reliability, discretion, and consistency.”

A newer player in the space, in 2023, Dreamliner announced it was acquiring longstanding coach company Hemphill Brothers, tripling its fleet, and followed that up in 2024 by acquiring logistics companies Shomotion and Show Pro.