2026 Women Of Live: Debby Wilmsen

Debby Wilmsen
Tomorrowland | Spokesperson & Lead Press, Corporate & Internal Communication (Belgium)

CONFIDENCE & KINDNESS ARE NOT OPPOSITES | “Always believe in yourself, even in rooms where you might feel underestimated. Stay respectful at all times, even when others are not.”

As spokesperson for one of the most high-profile festivals in the world, Tomorrowland’s Debby Wilmsen has had to weather many a storm; solve communication crises; and make sure the iconic mega-event was fairly represented in the sensationalist media jungle. 

A defining moment came last year, when the main stage of Tomorrowland caught fire. “In situations like these,” says Wilmsen, “transparent, fast and human communication becomes absolutely critical. I’m incredibly proud of how our teams, partners and authorities worked closely together, and how we managed to keep the focus on safety, responsibility and clarity towards media and festivalgoers worldwide.” The event still hosted some 400,000 people, with a lineup topped by Martin Garrix, Fisher, Solomun, and a special Swedish House Mafia set.

Wilmsen has been serving as the official spokesperson for Tomorrowland since 2009. “What attracted me from the very beginning was the unique energy of Tomorrowland. What kept me here for so long is simple: the passion of the people, the ambition to keep innovating, and the belief that live experiences truly bring people together,” she says.

The electronic music scene is “a predominantly male-dominated sector, particularly in decision-making roles such as booking, agency representation, and programming. While progress is visible, true balance has not yet been achieved,” Wilmsen explains. “That said, compared to a decade ago, representation and visibility of women on major stages has clearly improved. We are witnessing gradual but meaningful change.”

Wilmsen approaches her job with a value-driven philosophy guided by authenticity. “In communications, and in life, people feel immediately when something is not genuine,” she says. “I strongly believe that consistency, honesty and respect build long-term credibility. Your reputation is built over years and can be damaged in minutes, so staying true to who you are is essential.” 

And she shares some of her most valuable advice with young women seeking a career in live: “Always believe in yourself, even in rooms where you might feel underestimated. … Confidence and kindness are not opposites: the strongest professionals combine both.”