VenuesNow 2026 All-Star Honoree: Amy Graca

Amy Graca
SVP, Head of Entertainment
Caesars Entertainment

WORDS TO LIVE BY
“Pressure is a privilege.” – Billie Jean King

Overseeing a portfolio of venues that includes The Colosseum and PH Live at Planet Hollywood, Caesars Entertainment’s Amy Graca is optimistic about the live entertainment market’s overall health.

Viva La Lisa
“One of our greatest successes over the past year was announcing ‘VIVA LA LISA,’ the first-ever K-Pop residency in Las Vegas, coming to The Colosseum this November. The launch reflected our ability to identify and capitalize on a rapidly growing consumer trend: the rising demand for international content. Successfully securing and introducing a residency of this scale not only reinforced our commitment to innovative entertainment programming but also demonstrated our ability to meet evolving audience demand and elevate The Colosseum’s position as a destination for global talent. For the record, Lisa’s show sold out in minutes.”

Jeezy’s ‘The Legend of the Snowman’
“One way we enhanced hospitality and the overall fan experience this year was through our partnership with Jeezy and his 30-show residency at PH Live. What made this opportunity especially unique was the ability to collaborate closely with the artist and his team to bring their vision to life, both on and off the stage. Throughout the residency, we focused on creating a more immersive and authentic experience for fans, including new VIP offerings and reimagining the pre-show experience by moving the DJ set directly into the crowd, something we had never done before. By listening to the artist’s perspective and aligning the experience with what his fans value most, we were able to create a more engaging environment that strengthened the connection between performer and audience to amazing returns. The residency reinforced an important lesson: the best fan experiences are often built through collaboration, authenticity and a willingness to think differently about how audiences engage with live entertainment.