Video Music Awards Score Biggest Audience Ever

Between Beyoncé’s baby bump and Lady Gaga dressed in drag, the Video Music Awards brought MTV its biggest audience since the network has been measuring viewership.

Photo: AP Photo

Lady Gaga, right, presents Britney Spears with the Video Vanguard award at the MTV Video Music Awards.

MTV says its annual show honoring the top music videos attracted 12.4 million viewers Sunday night, a nine percent growth from last year and a network record – at least since 1993, when Nielsen and MTV began keeping viewership records.

Lady Gaga dressed as her male alter-ego to open the show, where Adele and Katy Perry were the top winners with three trophies each.

Photo: AP Photo

performs at the MTV Video Music Awards in Los Angeles.

But Beyoncé overshadowed their performances and prizes with her own silent announcement: The 29-year-old entertainer revealed her pregnancy with husband Jay-Z by cupping her growing belly for photographers as she arrived. Later, after performing on the show, she unbuttoned her jacket and openly rubbed her tummy on stage.

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