Features
TM Paperless Sales Top 1 Million Tix
Ticketmaster’s paperless efforts in 2009 paid off, with more than 1 million fans using the system to purchase tickets to some of the top sporting events and concerts in the last year, the company said.
Among the artists availing themselves of the paperless ticketing platform were Miley Cyrus, Bruce Springsteen, Metallica, AC/DC, John Mayer, Nine Inch Nails and Tom Waits.
Photo: Bobby Talamine / SkipTheDial.com
United Center, Chicago, Ill.
Photo: Greg Allen / GregAllenPhotos.com
Madison Square Garden, New York City
Cyrus’ tour was the first 100 percent paperless arena tour, an endeavor that dramatically cut down on the rampant reselling that enraged parents and made headlines during her 2007 tour.
Paperless ticketing became popular among some college sports programs, including those of the University of Florida and Pennsylvania State University, and NBA franchises including the Phoenix Suns and San Antonio Spurs.