Industry Noize: Nederlander Adds Vina Robles

Vina Robles Amphitheatre in California’s Paso Robles wine country has inked a new partnership with Nederlander Concerts as its exclusive summer concert series booker, producer and promoter.

The multi-year deal is expected to increase the quantity and quality of concerts at the 3,300-seat shed during the summer season that runs from April 1 through Nov. 30.

in Paso Robles, Calif.

During its inaugural 2013 season, Vina Robles saw more than 32,000 fans pass through the turnstiles to see artists including Sammy Hagar, Doobie Brothers, The Moody Blues, Bonnie Raitt, Steve Martin and Edie Brickell, John Fogerty, George Lopez, and Lynyrd Skynyrd.

“Vina Robles Amphitheatre is a first-class venue that complements our roster of award-winning small- to medium-sized venues throughout California,” said Nederlander CEO Alex Hodges. “The venue is sustainable at 3,300 seats and allows for repeat business with artists looking to play a venue of this size. It’s great for tour routing and a beautiful venue in an underserved market.”

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