CAA Signs The Spice Girls

– Spice Girls
One of Star Events

The Spice Girls are once again represented by CAA in all areas worldwide. The ’90s UK “girl power” group was represented by UTA for its reunion tour this earlier year.

Over the years the Spice Girls have been an entertainment powerhouse, with best-selling albums, the “GIRL POWER!” book, the “ONE HOUR OF GIRL POWER” documentary, and “Spiceworld: The Movie” all in their portfolio.

The band’s reunion tour this year sold out 13 U.K. stadiums, moving 695,660 tickets this year, good for No. 13 on Pollstar’s Q3 Top 100 Tours by ticket sales, and grossing just more than $78 million.

Modest Management’s Richard Griffiths told Pollstar the endeavor was both “exciting and exhausting.”

Wembley Stadium senior commercial manager James Taylor said of the group’s reunion shows: “Hosting the final shows of the Spice Girls 2019 comeback tour was one of those iconic and historic Wembley moments. There was a fantastic atmosphere amongst the crowd knowing that they were witnessing one of those moments and the show itself did not disappoint with a magnificent production.”

Earlier this month CAA signed Sugar Ray and the group’s frontman Mark McGrath for worldwide representation in all areas.

Last month the agency put on its second “The Hubb” college networking summit.