Marshmello & Kane Brown To Perform Virtual Reality Concert On Good Morning America

Marshmello and Kane Brown are going to perform live from Central Park in New York on Friday on “Good Morning America.” The concert will be broadcast live in virtual reality onto the MelodyVR app.

The concert by Marshmello and Kane Brown closes out Good Morning America’s 2019 Summer Concert Series. The MelodyVR app is required to watch the show in VR, as is a headset by Samsung or Oculus. The GMA performance will also be accessible to any smartphone user as a 360-degree video.

The performance will also be made available on-demand on the MelodyVR app for fans that missed the original performance.

According to the announcement, it’s a first-of-a-kind broadcast. It states that “never before has live music been viewable in person, on national television and in VR globally, simultaneously.” 

MelodyVR’s technology will broadcast the show from multiple points of view, letting fans control their own camera angle, be it on stage “with” Marshmello and Kane Brown, the front row or the middle of the crowd.

“Stoked that fans all over the world can experience our GMA performance live in virtual reality. I can’t wait for crowds in the park, on TV and at home in VR to come together for this – It’s gonna be sick,” a statement from Marshmello reads.

Added Kane Brown: “It is really cool to be a part of something like this that’s never been done before. I can’t wait to hit the stage with Marshmello to play our new song for the first time, and for fans at home to be able to experience this performance in a whole new way.”

The broadcast starts at 8.15 a.m. local time, Aug. 30.

MelodyVR founder and CEO Anthony Matchett said the partnership with GMA broadcaster ABC represented “a huge milestone for music entertainment – making live music accessible in person, on national television and in VR around the world, simultaneously.”

Simone Swink, executive broadcast producer at Good Morning America, added: “The MelodyVR app brings GMA to an entirely new platform and gives you an even better seat at the show.”