Features
ICM Partners Joins with Joel Madden To Form Artist Representation Initiative
ICM Partners – Joel Madden
ICM Partners and Joel Madden have formed a partnership aimed at identifying and developing emerging artists and brands in the music industry, while offering a more comprehensive level of personal service to already-established ICM artists and clients.
Madden co-founded the band Good Charlotte with twin brother Benji in 1996, spending the following two decades building the band into a global touring business as well as establishing a career in writing/recording/producing music, and TV.
The brothers have always taken a creative approach to business and in 2015 Joel, Benji and their older brother Josh founded MDDN.co, a music company focused on artist development and management, as well as branding and culture.
This new collaboration will parlay the expertise, infrastructure and the broad scope of talent and opportunity at ICM Partners with Madden to bring new talent to the agency, develop business, and offer creative support to the clients at ICM.
Commented Joel, “The agents we have worked with at ICM share our passion and entrepreneurial spirit for artist representation. We have the opportunity to create something very special which I am excited about and believe will be very impactful in supporting the growth and success of artists. Helping build creative businesses and brands is an idea both myself and ICM believe in and want to help artists achieve.”
Added ICM Partners Co-Head of Worldwide Music Rob Prinz, “Joel is a force of nature in the music and pop culture worlds and a uniquely gifted artist and entrepreneur who we are excited to be in business with and grateful to our colleague Mike Hayes who was at the genesis of our relationship with Joel and a driving force.”
The Maddens’ MDDN.co was built with an “entrepreneurial, process-driven and creative approach,” engaging in strategic partnerships and investments in music, tech, fashion, cannabis, as well as building out capabilities such as creative services, brand strategy & development, and production.