PlayPass Appoints Steve Jenner As UK Managing Director, Adds Clients

PlayPass – Steve Jenner
The UK MD of PlayPass spoke at this year

PlayPass has strengthened its U.K. operations to address the demand for its NFC technology by promoting Steve Jenner to the role of Managing Director for the UK and Ireland.

Jenner, who joined the company in 2015, will lead a team that also includes recently appointmented of Ben Hirons (ex-Gorilla, Peppermint & Creative Bars), who will oversee event delivery.

PlayPass also added new festivals to its client list: WeAreFSTVL, which at a capacity of 55,000 marks the company’s largest cashless event in the U.K. to date, as well as Beat Hotel in Marrakech, a spin-out of the eponymous Glastonbury venue.

Black Deer, now in its second year at Eridge Park in Kent, as well as Welsh festival Merthyr Rising are also going fully cashless in 2019.

2000Trees festival, which started using PlayPass technology last year, reported a 24 percent increase in bar spend per head.

This year the festival will be signing up for more solutions beyond cashless, including PlayPass’ accreditation and crew management platform, which enables the registration, administration and on-site tracking of all working personnel, to reduce managerial workload, increase control of staff and eliminate accreditation fraud. 

Jenner stated: “This expansion follows investment last year that has increased our capabilities and capacity to service more events as Europe’s leading cashless provider. I am delighted to have progressed to become UK Managing Director and am very confident in delivering the company’s busiest and most successful year to date in the UK.”

“We are looking forward to integrating our technology and supporting these new clients in delivering successful events this year.  PlayPass’ proven technology is gaining the trust of a growing number of festivals who can see the wide range of ever-increasing benefits to them, their public and their traders.”