Amy Winehouse Hologram Tour Postponed Due To ‘Unique Challenges And Sensitivities’

Amy Winehouse
John Shearer / WireImage/Getty Images – Amy Winehouse
Amy Winehouse Plays her first U.S. showcase at South By Southwest at La Zona Rosa in Austin, Texas, March 16, 2007. The performance is included in the Rock & Roll Hall of Fame’s library & archives as one of the “greatest festival moments in rock and roll history.”
While no one is trying to make her go to rehab, the holographic version of Amy Winehouse will not be performing any time soon as BASE Hologram, the show’s producer, has announced the tour is being put on hold.
“BASE Hologram is committed to remembering Amy Winehouse and her legacy in the most celebratory and respectful way possible,” the company stated. “In developing the type of highly ambitious, state of the art hologram/augmented reality theatrical event that would truly capture her genius and incredible artistic and social contributions, we have encountered some unique challenges and sensitivities. Therefore, we are putting the tour on hold until we determine the best path to a creatively spectacular production that would properly honor Amy’s legacy at its highest caliber.”
The Winehouse tour was originally announced in October and was to take place in the fall of this year, featuring a holographic rendering of Winehouse performing remastered versions of her music with a live band, backup dancers and other production elements. 
At the time of the original announcement, the singer’s father Mitch Winehouse said the hologram tour was “a dream for us.”  
“To see her perform again is something special that really can’t be put into words. Our daughter’s music touched the lives of millions of people and it means everything that her legacy will continue in this innovative and groundbreaking way.”
There is no word on if and when new dates for the show will be scheduled.
Producer BASE Hologram also produces shows featuring holograms of Roy Orbison, Maria Callas and dinosaur expert Jack Horner. 
BASE Hologram’s CEO Marty Tudor recently spoke at Production Live! on the panel “How Augmented Reality and Virtual Reality Can Transform Live Entertainment,” saying they always work closely with families of deceased artists and said they approach the production of these hologram tours as if they were Broadway shows.
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