Mariana Sanchotene Succeeds Richard Zijlma As Director Of Amsterdam Dance Event

The current director Richard Zijlma, alongside Buma Cultuur director Frank Helmink, are still responsible for the upcoming edition of the Amsterdam Dance Event, which takes place in the Dutch capital Oct. 17-21.

Sanchotene’s appointment coincides with ADE foundation’s transition into an independent foundation. ADE had been part of Buma Cultuur, a non-profit foundation supporting Dutch music, since its beginning in 1995.

Sanchotene has more than 20 years of experience in the international live entertainment industry, which she gained at companies such as ID&T, Stage Entertainment and Cirque du Soleil.

She contributed to the international growth of ID&T, among others in her role as VP Business Development. Originally from Brazil, she now lives in Amsterdam with her family.

“ADE has been very special to me for years. It’s the time of the year when the entire electronic music industry comes to Amsterdam to exchange ideas, conduct business, network, meet friends and, above all, enjoy music. I’ve always been proud to say that Amsterdam organises the best electronic music conference and the largest club festival. I’m looking forward to working with the ADE team and all other organisations involved in the success of this event,” said Sanchotene.

The new independent ADE foundation is chaired by Willemijn Maas, former director of AVRO and currently an independent consultant and supervisor. The remaining members of the Supervisory Board are currently being recruited.

“The step towards independence, Mariana’s start as director and Willemijn’s start as chairman, all contribute to the reinforcement and sustainability of ADE as the world’s most important event for electronic music. We are confident that with Mariana Sanchotene at the helm the Amsterdam Dance Event will remain as such,” said Buma Cultuur Director Frank Helmink on behalf of ADE.

Mark Richter – Dave Clark at Amsterdam Dance Event 2017
Some 360,000 people visit ADE each year to check out 2,000-plus artists performing in total