Managing Justin Timberlake’s Social Media For A Concert: LinkedIn Teams With Live Nation For Contest

Justin Timberlake
Evan Agostini / Invision / AP – Justin Timberlake
Justin Timberlake and his “Man of the Woods Tour” packs Madison Square Garden Arena in NYC March 22.

Professional social media network LinkedIn has teamed with Live Nation to allow one lucky concertgoer to serve as social media director during Justin Timberlake’s May 27 concert in Dallas.
“In addition to learning about Live Nation’s social strategy, you’ll interact with concertgoers and get behind-the-scenes access at ‘The Man of the Woods’ tour,” the announcement states. “Your day will end by helping share content across Live Nation’s social channels from a VIP concert seat.”
The May 27 show is at American Airlines Center in Dallas.  A Live Nation representative told Pollstar this is the first time the company has offered an experience of this kind. 
To participate, contestants need to post a video on LinkedIn explaining why they should win, using the hashtag #LinkedInTopCompaniesContest, before 11:59 PT May 13. The winner will be chosen based on videos that: “Showcase the ability to inspire others,” “Paint a picture of how this experience will impact your professional journey,” and “approach the qualifying question in a creative fashion.”
Winners will be notified May 18 via LinkedIn. 
Earlier this year LinkedIn named Live Nation the No. 27 most sought-after company to work for, noting that the concert promotions juggernaut “is one of the just 3% of companies in the U.S. offering student debt assistance. The company matches employees’ student loan contributions up to $1,200 a year, maxing out at $6,000. Live Nation’s head of HR told USA Today that perks like this matter more than ‘cool stuff’ like free food: ‘We want to make sure we’re doing things that are substantive.’”
Timberlake’s tour just kicked off a few weeks ago and has been killing it according to boxoffice reports submitted to Pollstar. 
April 14-15 at T-Mobile Arena in Las Vegas moved more than 30,000 tickets, selling out with a gross of more than $5.1 million. He did the same exact thing at Boston’s TD Garden, Chicago’s United Center and Montreal’s Bell Centre, with about 30,000 tickets sold to each over two days each.  
That kind of thing has the Super Bowl LII Halftime performer atop Pollstar’s Global Concert Pulse Chart, which ranks tours by average gross  over the last three months, with JT’s average at $3.32 million per city and 23,277 tickets sold. That’s with an average ticket price of $143.04.
Timberlake’s tour continues well into January of 2019, with a major European leg sandwiched between North America runs. 
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