MyTicket Exceeds DEAG’s Expectations

The company posted a loss before interest and taxes (EBIT) of euro 6.8 million, which marks an improvement to last year’s euro 11.6 million after nine months.

Sales dipped from euro 146.3 million in the previous year to euro 98 million.

“The expected decline in sales resulted partly from an industry-wide shift in business in the current fourth quarter in connection with the major events of the European Soccer Championship in France and the Olympic Games in Brazil. Additionally, in the prior-year period, there was a series of particularly high-volume concerts such as Ed Sheeran’s three sold out performances at Wembley Stadium in London,” the earnings statement reads. DEAG projects the fourth quarter to be the “strongest quarter in five years in terms of sales and earnings. The company expects to sell between 500,000 and 550,000 tickets for the Christmas-related family events. 

“Disney on Ice and Marvel Universe are also highlights in the fourth quarter beside many great tours like the Red Hot Chili Peppers, Böhse Onkelz, David Garrett and others. The positive outlook is also supported by the disproportionate organic growth in the UK thanks to sold out events, inter alia at the Royal Albert Hall.”

DEAG operates in the UK through Kilimanjaro Live and myticket.co.uk. Besides Germany and the UK, MyTicket is also online in Austria.

“Excluding expenses incurred in September 2016 to enter the market in Austria, the company is already profitable in its second financial year,” the statement read. Speaking of MyTicket: Kilimanjaro Live announced that myticket.co.uk will cooperate with Twickets to “help to protect its customers from overpricing on the secondary market.”

Twickets, which allows the resale of tickets only at face value, claims a user base of 500,000 in the UK. Artists using the service include Adele, Mumford & Sons, One Direction and Massive Attack, as well as a number of UK festivals. Kilimanjaro Live CEO and founder Stuart Galbraith spoke of “a hugely positive move for Kilimanjaro and MyTicket.co.uk,” which “demonstrates our firm commitment to ensuring price transparency of tickets and ultimately as fair a deal as possible for fans.”