SFX Now LiveStyle, Helmed By Phillips

SFX Entertainment has announced it emerged from Chapter 11 bankruptcy protection Dec. 2 with a new name and a new leader. The company is now known as LiveStyle and, confirming rumors from the summer, will be run by former AEG Live chief Randy Phillips.

LiveStyle will establish its headquarters in Los Angeles and wants to be “the world’s largest electronic music event producer.”

Courtesy Scoop Marketing – Randy Phillips

“LiveStyle has the same potential that AEG Live had when I assumed the reins of that company as CEO,” Phillips said. “In fact, it has many more assets to build upon, has an impressive management team, especially at the event level, including most of the original founders of these world-renowned festival brands.  Armed with no debt, a recapitalized financial structure, and an incredibly supportive board, we will build LiveStyle into an essential company in the live entertainment sector.  Having done this once before, my team and I are very excited to get started.”

The organization includes exec VP Charles Ciongoli and senior VPs Alan Walter and Jason Barr who will serve as the company’s general counsel and corporate secretary. LiveStyle’s board includes Phillips, Ciongoli, and representatives from the company’s various equity owners including chairman of the board Andrew Axelrod of Axar Capital Management, Douglas Forsyth of Allianz Global Investors and Nils Larsen, former president and CEO of Tribune Broadcasting.

North American key operating entities including MADE Events, React, Disco Donnie Presents, Life in Color, and MMG, along with Electric Zoo, Spring Awakening, Mysteryland, Tomorrowland, TomorrowWorld, Sensation, Corona Sunsets, and Life in Color. In Europe, the company’s operating entities include Monumental, B2S, ID&T, i-Motion, and Q-Dance, and festivals and brands including Q-Dance, Decibel, Tomorrowland, Mysteryland, Awakenings, Back-To-School, Air, Qlimax, and Sensation.

LiveStyle also owns PlusNetwork in Brazil which produced Tomorrowland Brasil. Also owned by LiveStyle are ticketing service Paylogic and online store Beatport.

Phillips was most recently the CEO of Global Entertainment but he’s best known in his recent history for helming Philip Anschutz’s live production powerhouse, AEG Live. In July, Phillips was said to have interviewed for SFX’s chief position, vacated by Bob Sillerman.