Eventim, Alda Enter Joint Venture

Alda, which is based in Amsterdam, Netherlands, is a global producer and promoter of electronic music and DJ shows. It’s the company behind the world tours of some of the genre’s most well-known names, such as Hardwell and Armin van Buuren.

Alda also organizes popular events like A Day at the Park, Electronic Family, A State of Trance, The Flying Dutch and AMF festival, which is part of Amsterdam Dance Event.

In the joint venture, Eventim’s Medusa Music Group from Bremen, Germany, will hold 51 percent of shares, while the rest goes to Alda Events. The headquarters will be in Hamburg, operating under the Alda brand.

Eventim CEO Klaus-Peter Schulenberg said: “With this new joint venture we further strengthen our position in European Live Entertainment. Together with our partner ALDA and their extensive knowledge and international experience in the genre we will drive forward the growing genre of Electronic Dance Music in Germany.”