Insomniac Takes EDC To India

EDC started in Los Angeles in the early ’90s and has expanded into multiple countries since, with its flagship edition going down each year in Las Vegas where it reportedly attracted some 400,000 people over three days in 2015.

The Indian edition will be promoted by Insomniac in cooperation with Only Much Louder, the country’s electronic music specialists also behind one of India’s biggest festivals, NH7 Weekender.

Budweiser India is on board as sponsor.

Insomniac founder Pasquale Rotella said that “ever since I was a kid, I’ve been fascinated by the country’s colorful and exotic culture.”

Only Much Louder CEO Vijay Nair added: “There are very few festivals that every EDM fan in the world talks about. Once I witnessed EDC in Las Vegas, I could see why.”