Broncos To Take Over Naming Rights

Pollstar Staff
2:10 am, Friday, 08/05/2016
News

The Denver Broncos announced it will take over naming rights of Mile High Stadium from Sports Authority after the company missed a $3.6 million contract payment Aug. 1.

Sports Authority asked a bankruptcy judge to transfer the naming rights to the team. If the court approves the transfer, proceeds of a new naming rights deal will be split between the team and Metropolitan Football Stadium District.

Two marijuana dispensaries had previously shown interest in acquiring the rights.

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