Marina Bay Sands All That Matters

The festival brings together Asian professionals in the music, sports and digital entertainment fields, and will take place Sept. 12-15, bookended by the Ultra Music Festival Sept. 10-11 and the Singapore Grand Prix Sept. 16-18.

The Marina Bay Sands is the official sponsor of the festival, and will host conferences throughout its integrated resort.

The main part of the event will be the eleventh annual Music Matters festival, which is free to all attendees, featuring emerging local acts and established international talent, including, this year, Grammy-winning pop group Pentatonix. Keynote speakers include Arthur Fogel of Live Nation Entertainment, Stephanie McMahon of the WWE, Ma Guoli, deputy chairman of LeSports, a leading figure in Chinese sports broadcasting, and Denis Handlin of Sony Music Asia.

Sports Matters, which used to be a separate event, will be integrated into All That Matters for the first time. The purpose is to promote and develop a “sustainable Asian sports industry,” according to an ATM press release. Digital Matters aims to be the leading forum for discussions of online content in Asia, a meeting place between the traditional entertainment industry, content makers and digital creatives.