Rhythm And Vines Teams With Eventbrite

New Zealand’s Rhythm And Vines, the first festival in the world to greet the dawn of the new year, tapped Eventbrite as its exclusive ticket provider.

The festival’s head of marketing, Kyle Bell, said that given the nature of the three-day event, it was important to choose a flexible and reliable ticketing service with multi-tiered ticketing options including accommodation packages and upgrade options within a single platform.

“Ticket sales are up 30 percent on last year’s festival already with the much anticipated lineup due to drop in August,” Bell added. “We would expect the festival to be sold out well in advance this year.” Founded 13 years ago, Rhythm and Vines is held in Gisborne, New Zealand, on Dec. 29-31 each year.

Three years ago, it dropped its capacity from 30,000 to 25,000.